Gerald the Creative | Creative Brand Strategy and Websites

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built to make impact.

here's how I help you show up:

websites built to convert

Build My Website

brands built to last

Elevate My Brand

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graphics that get attention

what my clients say

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Great design gets attention. Strategic design makes an impact. From distinctive brand identities to immersive web experiences, my work combines creativity and strategy to help businesses stand out, connect, and grow.

my

packages

Your business doesn’t need another random deliverable. It needs the right combination of strategy and design to solve what’s actually holding it back.

engagements begin at $850

<< EXPLORE YOUR OPTIONS >>

Branding

Brand Strategy + Identity

For businesses doing good work but whose brand isn’t communicating the same level of credibility.

Your solution may include

Brand strategy

Creative direction

Visual Identity

Logo system

Color + typography system

Brand guidelines

Website

Web Experience

For businesses whose online presence isn’t doing enough to build trust, communicate value, or move people to action.

Your solution may include

Website strategy

Copy direction

Custom layout + design

SEO foundation

Forms + integration

Fully responsive

Brand + Web

Complete Brand Experience

For businesses ready to rethink how they look, what they say, and how customers experience them online AND offline.

Your solution may include

Brand strategy + positioning

Complete visual identity

Messaging diection

Website strategy + copy

Custom website

Supporting brand touchpoints

Design isn't where we start.
STEP 1
Request Your Project
Tell me about your business, where you’re headed, and what isn’t working. You'll receive an email with the next step.
STEP 2
Let’s Talk Strategy
If there’s a fit, we’ll meet to unpack your goals, challenges, vision, and timeline. From there, I’ll recommend the right solution and build your project plan.
STEP 3
Make It Official
Approve your proposal, choose your payment option, and access your private client portal. Everything from tasks and communication to feedback and approvals stays organized in one place.
STEP 4
Strategy + Creation
We establish the direction first, then bring it to life. You’ll review the work, provide feedback, and approve each stage as we strategically refine the final result.
STEP 5
Launch + Show Up
Once approved and finalized, your assets are prepared for delivery or your website is handed off and launched. You walk away ready to show up with a brand that reflects where your business is going.
Policies & Procedures
These policies outline how Gerald the Creative operates, communicates, and delivers services. They exist to set clear expectations, protect creative focus, and ensure every project runs smoothly from start to finish. Please review each section carefully before moving forward, as engaging in services indicates acknowledgment of these guidelines.
Communication & Availability
Payment Terms
Client Response
Potential Delays
Operating Hours
File Ownership
To protect focus, quality, and consistent delivery across all client projects, communication is handled with intention and structure.

Most communication will be handled inside client portal. Email is not monitored in real time. Messages are reviewed and responded to during designated business hours and between scheduled work sessions. Immediate or last-minute responses should not be expected via email.

Email Check Windows

Monday–Friday: 9:30 AM · 1:00 PM · 4:30 PM (CST)

All meetings, consultations, and calls are scheduled in advance. Any request to change a scheduled appointment must be confirmed prior to the meeting time to be considered official. Unconfirmed time changes are not valid.

If a client does not join a scheduled meeting within 10 minutes of the start time, the session is automatically closed and considered missed.

These guidelines exist to protect workflow, respect everyone’s time, and ensure creative work receives the focus it deserves.
By engaging in services with Gerald the Creative, the client agrees to the following payment terms:

Projects begin at $850. Your final investment is based on the strategy, scope, and support required for your project. Flexible payment structures are available for qualifying engagements.

Payment is required either in full upfront or through an agreed-upon installment plan. Available options include one (100%), two (50/50), or three (60/30/10) installments. Buy Now, Pay Later services are the only exception.

All projects must be paid in full before final deliverables are released. Deposits are non-refundable.

Native or source files are not included unless explicitly purchased as an add-on.

Any work requested outside the approved scope will be treated as additional services and invoiced separately.

If a project remains inactive for more than 90 days, the remaining balance must be paid in full before work may resume. Reinstatement is subject to current availability.

Gerald the Creative reserves the right to pause work on any project with overdue payments.

If a project is canceled by the client for any reason, all payments made, including deposits, are forfeited and applied as a cancellation fee.

Timely communication is essential for a project to move forward smoothly.

Clients are responsible for submitting all requested information, materials, and feedback in a timely manner.

Delays in client responses may result in adjusted timelines.

Project briefs must be completed within 30 business days, unless otherwise stated in writing.

If communication stops for any reason, the project may be marked complete, the deposit forfeited, and the project labeled Abandoned.

After 35 days of no communication, a $150 project restart fee will apply should the client wish to continue.

After 45 days of inactivity, all remaining services, credits, and offers are forfeited with no refund. Files may be removed from servers, and unfulfilled deliverables will not be completed.

Projects that reach this level of inactivity are considered fully canceled, and Gerald the Creative reserves the right to decline future work with the brand.

Life happens.... and reasonable extensions are always respected when communicated. Transparency and courtesy keep projects moving.

Draft and working files—including revisions, non-selected concepts, premium fonts, themes, and layered source files—remain the property of Gerald the Creative unless otherwise stated in writing.

All official communication is conducted through documented channels (client portal and/or email) to maintain clarity, accountability, and accurate records.

This documentation helps prevent miscommunication and provides a reliable reference if clarification is ever needed.

These policies are available prior to engagement and are expected to be reviewed before and throughout the project.

Start your project

different gets noticed.

intentional gets remembered.

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Trusted by growing brands & founders

inquire

Tell me about your business, and let’s create a brand experience that reflects its true value.

First, let me know who you are.

First name*

Last name*

Business/Brand Name

Website or Social Media*

What's not working right now?

What's not working right now?*

I’m building something new and want to get it right from the beginning.

My business is solid, but my brand doesn’t look like it.

I’m struggling to stand out from others in my industry.

People see what I offer, but they don’t immediately understand the value.

My website isn’t building enough trust or turning attention into action.

My brand feels inconsistent, outdated, or pieced together.

I’ve outgrown what I have and I’m ready for what’s next.

Honestly? It’s a few of these.

Why Now?

What happened that made fixing this a priority?

Give me the real version. The more context I have, the better I can understand what needs to change.

What do you think you need?*

Brand strategy + identity

Website / web experience

Both brand + website

Something beyond the options above

I’m not sure yet. I just know what I have isn’t working.

Where are you in the proces?

Where are you in the process?*

I’m ready to move forward with the right creative partner.

I’m comparing a few options before making a decision.

I know I need help, but I’m still figuring out what that looks like.

I’m mainly gathering information right now.

What are you prepared to invest?

Good creative solves an expensive problem. Give me an idea of the investment you’re comfortable making if we determine we’re a good fit.*

$800-$1,000

$1,000-$2,500

$2,500-$5,000

I’m not sure yet. I’d like your recommendation.

How urgent is this project?*

Within 14 days

Within 30 days

Within 60 days

No rush

Lastly, how did you hear about me?

How'd you find me?

Referral

Social Media

Google/Search

Previous Client

Other

I’ve reviewed the Policies & Procedures and understand that project engagements begin at $850, with final investment determined by the strategy and scope required. I’m prepared to move forward at or above this minimum.

because your brand deserves it.

Gerald the Creative™

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